Peer Feedback

After showing our audience the first draft of our music video, they filled out a feedback sheet and told us what they liked and what they think needed to change. We have responded to what they said in this PowerPoint presentation. This piece of work has been completed by me.

Production Schedule

Production Schedule

This is a production schedule that we have put together, it includes information about the dates and locations of filming and also a brief description of how it went and what we managed to get done. 

Date: 16^th November 2014

Location: Rooftop (Mile End)

Action: Filming

Description: We managed to get a lot of footage for the beginning scenes. The actors looked good on the screen and the quality of the picture was good.

It was hard to get footage of the artist performing as he did not know the words well.

We gave the artist a copy of the lyrics so that hopefully next time he is more comfortable singing into the camera/

Date: 20^th-23^rd November 2014

Action: Editing

Description: James started a small draft of the first few scenes and was testing out different things we could do. He was experimenting different colour corrections and different editing techniques such as transitions.

Date: 23^rd November 2014

Location: Rooftop (Mile End)

Action: Filming

Description: FILMING WAS CANCELLED.

We had to cancel filming because there was really bad weather and it did not stop raining. Because of this we moved this filming day to the next Sunday.

First Draft

This is the first draft that we have put together of our music video. This is the draft that will help us to make our final video better. We will get some peer feedback on this video to see if the audience understand the concept of the video and also to see if they like other things such as costume and location.

Beginning Draft

This is a short draft of what we want our video to look like. We have filmed this short verse to see if our ideas actually do look good on the camera. This way we know if we have to change anything before we begin actually filming our official video. This draft acted as a trial run of what we want to do.

Music video beginning (rough)

This is a rough draft of some shots we have filmed so far. We wanted to experiment with things such as color correction, brightness,contrast,filters and changing the pace of the video. As this is only a first draft, we now know what we want to change and what we think works. 

Organisation of equipment

 This is the power point where we explain what equipment we are going to be using throughout the process of filming our video. This piece of work has been completed by me.

Organisation of locations

This power point explains what locations we will be using, as our locations are all public places we did not have to book them. We have also included images of how we would like our locations to look. This piece of work has been completed by me.

Organisation of props

This is the organisation of our props. We have explained which props we are going to use and where we are planning to get them. As most of our props we have already we hardly need to buy anything other than little things. We have also included images of the props we want to use. This piece of work has been completed by me.

Booking form

This is the booking form we used to book our camera and tripod. 

Artist Profile

Here we have created a power point to explain a bit more about our artist, his personality and a brief biography. This will give our audience an insight in to his background and how he became famous.

Mise en scene

  Here we have created a power point that looks at all of the Mise en scene that will be in our video, this includes costumes, locations and props. This piece of work was completed by James.

Star image

This power point talks about the problems that could arise when filming in our chosen locations and how we believe we could over come them. This piece of work was completed by James.

RECCE

This power point talks about the problems that could arise when filming in our chosen locations and how we believe we could over come them. This piece of work was completed by James.

Risk Assessment

This is a risk assessment, we have completed this so that we can make sure when we film we are aware of any risks that could arise in each location. By doing this risk assessment we will be more careful when filming our music video. 


Production Title: Pumped Up Kicks                       Assessor: James Healy

Date:     29/10/2014                                               Location: Tunnel

Risk	Who is at risk?	Level of Risk	Control measure to be implemented
While filming the actors could slip and hurt themselves.	Actors	L	We should check the area to make sure there isn’t any hazards.
When we are filming the camera could fall and break. Especially if we are moving while using the camera.	No one Equipment	M	We would have to make sure the camera is safely handled at all times.
The actors could bump into members of the public when we are in action and filming.	Everyone/public	H	We will have to check to see if there are any members of the public walking around when filming.

  

Production Title: Pumped Up Kicks                     Assessor: James Healy

Date:     29/10/2014                                             Location: Rooftop

Risk	Who is at risk?	Level of Risk	Control measure to be implemented
There is a risk of falling off the side.	Everyone	L	Take extra care when near the edges so that the risk of falling off is minimized.
It could rain on the day that we are filming and damage the camera and equipment.	Everyone Equipment	H	Film another day. We will need to check the weather reports daily to see if it is suitable to film.
The tripod could be placed in a dangerous place.	Cameraman	M	To avoid the tripod falling and breaking we need to make sure it is secure and safe before filming commences.
The camera could fall and break while filming.	No one Equipment	M	Take care when handling the camera and make sure it is secure on tripod.

Planning Pitch

This is the power point we have made to explain all of our ideas to our class. We have included our synopsis, target audience and star image. This way we can get feedback and see what people think of our ideas. This piece of work was completed by both me and James.

 

Response to focus group

This is our response to what our group said in the focus group we carried out. We asked the group some questions and they told us what they thought, by doing this we can get a taste of what the audience think and what we might need to change. This piece of work was completed by me.

Focus Group

Here is our focus group that we did for our video. We explained our synopsis and plan for the video and then asked a few questions to gain feedback. For example we asked them if the video would be better shot at night or in day. This focus group will help us when making our video because it will remind us what the target audience wants to see.

Final music video synopsis

This is a synopsis I have put together of our music video. I have copied out the lyrics to our song and then alongside this added text boxes explaining what will be happening at this point in the song, and also the effect and meaning behind what is going to be happening. This means when filming it will be much more organised and we will know what we should be doing at certain points in the video. It will also help the audience to get a clearer idea of our plans. This piece of work was completed by me.

Final music video sypnosis 1

Final music video synopsis

Our music video is concept base which means there isn’t a story that it is going to tell. There will still be performance from our main actor, he will be playing the artist and there will be a number of shots of him singing the song to the camera. The song we have chosen doesn’t have a message or story behind it, the lyrics are very random for example ‘’ and still keeping it lean like whoa, what does this mean? I'm seen in all these places, my sister just got her braces, my misfits are breaking bases its crazy’’ this would make it extremely hard to film a music video that is narrative based.   

We are planning to film in a number of different settings, the main setting being a rooftop. There is going to be our main performer and then another group of actors that will be in the video to.

In the video apart from the performance shots we are planning to film the group of teenagers going around doing what they want which is also the concept behind it, that teenagers and young people should be able to do what they want, dress how they want and act how they want. This concept also matches how random the lyrics of the song are.

We are planning to create a montage of different shots of different random things such as the location, the outfits the actors are wearing and the interactions between them. When it comes to editing we will put these different shots, the performance and any other shots of the actors together to create our video.

An example of the style of music video we are going to try and create is ASAP rocky, Peso. This video uses random close up shots of the artists’ trainers for example, these are the type of shots we are going to use. This video has a different concept than ours but this is the style we want to recreate.

Audience profile

This is the audience profile I have created for my music video. I have created a character that I believe represents the overall audience who would watch and enjoy my music video and its style. By doing this we have a clearer idea of our target audience and will also give our audience an idea of what we are planning to do.

Mood Board

This is a mood board I have created for my music video. I have included images that I think link to the plans I have in mind for my video. An example of this is the pictures of the boy on the roof and the candles and smoke, these are all things I am planning to include in my video so I have incorporated this in to my mood board. The main theme of our video is escaping from society and having freedom. I think that the images in my mood board show freedom for example the picture of the boy sitting on the rooftop shows that he has escaped from everyone else, we are also planning to have shots like this in our video as one of our main locations is on a rooftop. The image of the group of teenagers also show one of our themes which is having fun and doing what you want. There will be a group of teens like this in our video, they will be having fun and doing what they want which again expresses the theme of freedom and escape. 

Song lyrics

These are the lyrics to the song we have decided to do. By reading through the lyrics it is easier for us to come up with ideas and understand what the artist is talking about. 




[Verse 1]

Spit fire cant jock the heat

And I spit if I knock the street yo

Tic Toc cant stop my feet

He a real G rock the beat uh

Had a fun time last night

Got girls here, thats right

Could of chilled if you act right

Fell asleep on my half pipe

Got school but we coolin aye

Let the cool kids do this uh

And our flows be too sick uh

So cool you drowlin yup

Yup yup, I does it

This my city right here, I run it

Pass me a deck, quick quick pop shuvit

Girls be sayin that Im with them but i wasnt cause

[Hook]

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

[Verse 2]

Wanna know where to find me?

Find a place with the most skateboards, scraped concrete

All my Gs behind me

We aint afraid of none of the zombies

More peace than Gandhi

Up all night, never sleep if you can call me a zombie

Yak, bringin it way back

Before I get to cruise with my dad playin tracks and Maybach

Now Im the king of the misfits

So Im a G, Mois' king of the kickflips (dope)

And it must be the raps I spit

To get invited to these parties with all these hot actresses

Yo I aint even mad of this

But Ill probly get some crap for this

From parents and my sis and the people I be actin with

But its cool, Imma act and trip cause

[Hook]

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

[Verse 3]

People say be safe and I hate that

So I go to skate live with no pads

Ha ha, rebel

Yea, we skate hard, better get up on the level

If you cant then its no problem

If you want daxon we got him

Lookin up like theres no bottom

Spittin flows hotter than lava

New York means were hover

Then go to Nobel with Shaka

These girls, they thinkin Im older

Then break it to em and shock em

Told you I was the realest, swag bustin through ceilings

And oh told me theyd kill us

So what did I do? I kill it cause

[Hook]

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

[Hook]

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

Everybody want kicks like me

Everybody want chicks like me

Everybody want flicks like me

Everybody tryna get like me

Individual song analysis

I have done an individual analysis of the lyrics of the song we are going to be doing, doing this gives us as a group a clearer idea of what the artist is talking about and the concept behind the video. it is also good for helping with coming up with ideas because we have a clearer idea of what we could potentially do in our video. This piece of work has been completed by me.

After analysing these lyrics some more our group actually decided to change the song. We realized this song did not really have much meaning behind it and it would be easier for us to create a video for another song. 

Individual treatment of ideas

This is a worksheet I have completed about the treatment of ideas I have had so far for our music video. Putting all of my ideas on to paper has made it much easier for me to plan what we could do and also what we would need. This means when it comes down to actually filming it will be much more organised. 

Final Chosen Song

This is the song we have chosen to use for our music video. The song does not really have a clear meaning and this is what our group likes about it. We are aware that this is going to make it much harder when coming up with ideas, but we have chosen it anyway as we are planning on doing a concept based video. 

Three potential songs

These are three songs that we think we could make music videos for. They are all concept based which is what my group was looking for. By listing the pros and cons for the songs it has made it easier when making our final decision. This piece of work has been completed by me. 

Song choice 1 – Frank Ocean: Lost

PROS	CONS
The lyrics have meaning and a story behind them, this would make it a lot easier to make a video for it.	There is some inappropriate language in the song and it is also quite slow paced. This could make it harder to make a video.

Song choice 2 – Jaden Smith: Hello

PROS	CONS
This song has a really good beat to it which makes it easier to make a music video, the chorus is also very catchy, and it is a song that a large audience would enjoy. There is also no swearing.	This song is quite slow which could make it more challenging, the lyrics are also quite random which could make it harder to make a video.

Song choice 3 – Jaden smith: pumped up kicks

PROS	CONS
This song is very upbeat which could make it easier to think up ideas for the performance. It would be easier to film and edit and has a catchy chorus. This song would also attract a larger audience.	The rapping part of this song is quite fast which could make it harder for the person performing. It also has random lyrics which could make It harder to think of ideas.

Representation analysis

I have completed an analysis of 50 cents music video to Candy shop. I have spoke mostly about representations in the music video and what they are. By doing this I can start to think about how I want to represent the actors in my music video. 




50 Cent Music Video Analysis

Watch the 50 Cent video ‘Candyshop’ and consider how the women/ men are being represented.

The men in 50 cents ‘candyshop’ video are represented in the typical way that most men are shown as in R&B videos in modern day society. The costumes the 50 cent is wearing is very typical, he is wearing oversized baggy clothing throughout the video. He is also wearing lots of big chains and rings which is meant to show that he obviously has money. This is typical for most music videos for rap music, the men are usually wearing lots of jewellery to represent the fact that they have money. The setting for the video which we see as soon as it starts is a big mansion which again is meant to symbolise how much money he has and how important he is. The women that surround 50 cent in the video is very stereotypical. In many music videos the male artist is surrounded by women, usually wearing minimal clothing. This sends out the message to the audience that if you have money then you will attract young and attractive women. Nearer to the end of the video we see a few more male characters in the house with the artist, they too are surrounded by young beautiful women. This is another convention of this genres video and is very stereotypical. Men are being represented as the dominant gender and the girls will do what they want for them because they have money.

Most of the close up shots we see in the video are focused mainly on 50 cents clothing, for example right at the beginning we see close ups of his trainers as he steps out of his car, this continues throughout the video to highlight the material things that the artist has to the audience. There are quite a few low angle shots where we see 50 cent standing above us, this shows him at being in control and in power, which supports the stereotype of men being the powerful gender.

This video does not contradict any of the typical conventions for representation of men in R&B music videos. It follows all of the conventions as aforementioned men wearing expensive clothes, being surrounded by attractive young women in seductive costumes and living in big expensive houses.

Narrative analysis

I have completed an analysis of Beyonce if i were a boy music video. I have spoke about the narrative and the different roles people play in the video. By doing this I can begin to think about my own music video and what I want the roles to be. 

Beyoncé – if I were a boy.

Beyoncé, the artist plays both the narrator and the protagonist in this video. She is singing the song and also playing the main character. The video portrays an objective character identity. This means that we only see one characters viewpoint and story is told. In this case we are seeing a women’s story and viewpoint on how she feel about her partner’s relationship with another women at work. Todarov’s theory cannot be applied to this video because it does not follow the three steps, although it does include the ‘disruption’ stage. The entire video shows the disruption of this relationship due to another women there is no equilibrium at the beginning or new equilibrium at the end which would have to be included if this video where to follow Todarov’s theory.

In this video I can identify the Hero, which is the protagonist in this case. There is also her partner who plays the villain. In this case you could say that there are ideological values being reinforced and also subverted. In the first half of the video the man is the one being loyal and cooking while his wife is out at work and at parties. This is subverting the stereotype that men are the dishonest one gender that is never loyal and ruins the relationships. In the second half of the video the roles switch and we see the women cooking for and being loyal to the husband which reinforces the stereotype that women are the trustworthy caring gender in relationships.

You can identify a few binary opposites in this video, the first one would obviously me man vs women, they are obviously against each other and are arguing over something. The second would be honesty vs dishonesty, the man is being dishonest and the women is the honest one, this binary opposite also identifies one of the central ideological messages and stereotypes in the video which is that men are dishonest in relationships and women are the more honest gender. Another binary opposite is strong vs weak but in an emotional sense. The women is obviously the more weak character in the video and the man is emotionally stronger than she is, this could also reinforce the stereotype that women are the weaker and more emotional sex. Committed vs disloyal is another opposite in the video, this is similar to honest vs dishonest. The man is portrayed as the dishonest person in the relationship which reinforces the stereotype that men are typically portrayed as the perpetrators of infidelity.

Barthes narrative code ‘’Cultural code’’ is in this video. The Cultural code is when the audience is supposed to know what is happening due to prior knowledge. So for example in this video the audience is supposed to follow what is happening because of the stereotypes of men being unfaithful and dishonest they should know that the video is based around him cheating on her even though we never actually do.

This music video follows a linear passage of time but the end of it is anachronic as we see a flash back to the start and the message behind the song and video then becomes clear to the audience.

Textual analysis

I have analysed Beyonce, Pretty hurts music video, I have looked at many things such as what the concept is behind the video, the message she is trying to get across and wether the lyrics match the video. This helps me understand what happens in the process of making a music video and what I will have to consider. 

Textual analysis – Beyonce, Pretty Hurts

The video that I am analyzing is Beyonce, Pretty hurts which was directed by Melina Matsoukas. This video is about the representation of women and how they can be pressured into looking ‘’perfect’’ in today's society. Beyonce shows this by acting as a women taking part in a beauty pageant. We see the character on stage pretending to be happy with herself but also when she is alone and feeling like she is under pressure.

The genre of the song is pop, the music video follows a lot of the typical conventions of pop music videos. Pop music videos usually have a link between the lyrics and visuals which this video does do. The editing usually matches the pace of the of song which this video does although this video does go against some of the conventions such as pop videos usually having bright lighting and being really positive, this video is portraying quite a negative message and the overall tone is not very happy so the lighting throughout is quite dull.

The lyrics and the video match this in this video. Beyonce is singing about how being pretty in today's society ‘’Hurts’’ which obviously links to the title of the song to. We see shots of Beyonce being measured and weighed in a studio along with many other girls, we then see her making herself sick, the lyrics also say ‘’ when your alone all by yourself, while your lying in your bed, reflection stares right into you, are you happy with yourself?’’ whilst she is singing these lyrics we see her alone in a hotel room wearing her pageant clothes and crown, the lyrics link to the visuals and we understand the message that she is trying to portray about girls not being happy with the way they are forced to look and that they are pretending and putting on a show, the lyrics ‘’you stripped away the masquerade, the illusion has been shed, are you happy with yourself’’ also show this.

The music has a mix of slow and fast pace, when the pace changes the video matches this. In the beginning of the video there is a beat in the music, the video has been edited so that when you hear the beat, there is a cut and we quickly switch to another shot. Also when Beyonce starts to sing faster the videos pace also gets faster. For example when Beyonce is getting to the end of the song and the song becomes much faster we see shots of her smashing up lots of trophies along with other shots which are also fast paced.

Beyonce is a very popular pop artist, she is an artist which many women look up to and see as an inspiration. The video for this song is very inspiring and portrays an extremely important message. Beyonce singing this song and making such an intense video will help to make it sell. She is being very brave and singing about an issue that many people go through and don’t talk about, this will intrigue the audience in to watching it. Beyonce does usually make good videos but this one is talking about a real issue which is going against what she usually does.

There is many parts of the video where the character is on sexual display and usually this would be done to attract the audience, both men and women because of how good the artist looks. In this case however when the artist is on sexual display it does relate to the lyrics and message of the song. The song as aforementioned is about girls feeling pressured in to looking good, so when Beyonce is wearing not many clothes, in this case she is highlighting how girls are ‘’meant’’ to look.

This video is performance and narrative based. We follow the ‘’narrative’’ of the artist taking part in beauty pageants and how she feels going through all of the preparation and how people expect her to look. We also have performance incorporated in to it, we see many different shots of Beyonce performing the song, for example on stage at the pagaent, when she is along in a hotel room and when she is looking in the mirror are just a few examples. The narrative and performance are equal so we see the artist singing and acting throughout the video. 

Andrew Goodwins conventions

These are the conventions of music videos that were made by Andrew Goodwin, these are all things that should be or are included in music videos to make them successful.

Codes and conventions

I have made a power point about the codes and conventions of music videos from different genres. This helps me because when it comes to me making my music video I know what the codes and conventions will be no matter what the genre is of the song I choose. 

Introduction;Brief and aims

The Brief: During this year my coursework requires me to create a promotion package for the release of an album and to include a music promo video.
Furthermore I will need to design a cover for its release as part of a digipak (CD/DVD package)
and a magazine advertisement for the digipak (CD/DVD package).


My aims: Whilst making the music video I am aiming to gain many skills in both editing and filming the video.
I want to make sure the video me and my group create looks as professional as possible.